Sama

Understanding the Problem

Stakeholder Interviews & Goal Setting

• Key Business Goals: Increase successful bookings from luxury clientele; reduce inquiries from budget-conscious customers who do not align with Sama’s price range.

• Brand Perception: Sama’s existing site felt outdated and did not fully communicate the premium value proposition.

Market & User Research

• Competitive Pricing: Luxury photo booths range from $2,000–$10,000, significantly higher than typical photo booth services.

• Ideal Clients: Couples with wedding budgets above $75,000, seeking a high-end, personalized experience.

• Surveys & Personas: Gathered insights from past and potential clients to pinpoint user expectations around professionalism, trust, and a clear booking process.

Design Process

1. Strategy & Branding

• Brand Refresh: Developed a mood board and style guide emphasizing elegance and minimalism. The refined logo, color palette, and typography were designed to evoke a sense of modern luxury.

• Positioning: Aligned copy and imagery to underscore Sama’s unique selling point—high-end service with professional photographers.

2. Information Architecture & Wireframing

• Co-Creation Workshop: Collaborated with stakeholders to map out site sections (Home, Services, Gallery, About, Booking) and define a logical user flow.

• Wireframes: Iterated on low-fidelity layouts to balance storytelling, brand highlights, and calls-to-action, focusing on transparency around pricing and the booking process.

3. High-Fidelity Prototyping & Testing

• Prototypes: Designed fully branded pages in Figma to capture the final aesthetic.

• User Testing: Conducted usability sessions with previous clients and potential high-value customers. Feedback emphasized the importance of showcasing real event images and clear, direct language around what the service includes.

4. Accessibility & Responsive Design

• Responsive Layout: Ensured the site’s functionality and visual integrity across mobile, tablet, and desktop.

• Color Contrast: Chose refined tones that comply with accessibility guidelines, ensuring critical text remains legible on both light and dark backgrounds.

Implementation & Future Tracking

Site Launch

• Rollout: Deployed the new website with integrated analytics to measure user behavior and inquiry rates.

• Stakeholder Training: Provided documentation and a brief training session to the Sama team, empowering them to manage website content and track key metrics.

Ongoing Measurement

• Analytics Dashboard: Tracks page visits, time on page, and inquiry form submissions.

• 6-Month Assessment: Stakeholders plan to review booking rates and lead quality to verify if the redesign effectively aligns with business goals.

Results & Reflections

Immediate Impact

• Stronger Brand Identity: Initial qualitative feedback suggests clients perceive Sama as more professional and aligned with a high-end market.

• Clearer User Experience: New site architecture and transparent pricing information guide users toward the inquiry form more directly.

Redesigning Sama’s website offered a deep dive into strategic brand alignment and user-focused design within a luxury market. By honing in on client personas and iterating through stakeholder workshops, usability testing, and consistent visual standards, the revamped site now projects a sense of premium quality and professionalism.

The next six months will be dedicated to monitoring real-world usage and inquiry conversions to further refine the experience and validate the project’s success.